The bicycle is a simple machine, and the significance of incremental improvements that are made to them every year is both debatable and relative. Sure, infinitesimal improvements in aerodynamics may, in theory, gain one seconds or fractions of seconds in competitive events, but in the end what matters is how much this supposed gain is worth to you. If you're a professional athlete this gain might be worth millions; if you're everybody else, it's probably worth nothing.
However, some people are willing to pay for the perception that their bike is the best, and since they can't actually prove this is true themselves because they're not capable of riding fast enough to make those incremental improvements count, they instead rely on the bike's manufacturer to create marketing campaigns that prove it for them.
No comments:
Post a Comment