October 22, 2009

Marketing

This is not necessarily related to the last post but it is about money. I am very critical of the stupid commercials I see on TV, and this one took the cake. An Aldi grocery store advertisement said this as it's "gotcha" tag line: "If you [shop here] and didn't save money, you must not have bought anything."

WTF?

You don't need to read that twice to realize how outstandingly dumb that statement is. Do people "buy" into that marketing? I'm sure the food and groceries are cheap at Aldi, but that marketing is a slap in the face to common sense.

I'll say that I have been impressed with Walmart's recent campaign--describing recipes for meals for entire families that cost, for example, $2 per serving. Brilliant. I mean, it's "effing" crazy that food can be that cheap. They're probably not particularly good and/or healthy meals, but it's brilliant marketing while the economy is so shitty.

No comments:

Post a Comment